Mise-en-scene

Props-

Photo frame- the photo frame is going to have a photo of the couple in and is going to be used in a shot of the unhappy boy looking at it.

Vase- the glass vase is going to be a still shot, with flowers spilled out of it, as if they have been pushed over.

Photo album- were going to use the photo album to have the couple looking back through photos and at each photo it will zoom into that time in the past.

Flowers- to go into the vase.

Kite- The kite is going to be used in a park scene to show them having fun before all of the arguments and fights started.

Costume-

These are the types of clothes we want the boy to wear, we want them to look like the typical indie boy, with skinny jeans and nice shirts.

For some of the shots we want the girl to look laid back and comfy but in other shots we want her to look dressed up as if she is trying to impress and going on a night out...

Our group want them in these styles of clothes as it fits in with our target audience and the genre of our music video.

Digipak research.

The cover is very dark and lowkey, the design is plain with the snow flake but you could say that the snow flake relates to the name of the band. The  name of the band is also in white which could link the the name of the band, as snow is white and links with snow flakes. The black background helps the audience focus on the title and image on the front, as the image is the only one and pretty simple it helps the audience focus on whos album it is and it would be easy to find in a shop.The flying/moving snowflake, looks like it moving up so this could link to the album name 'up to now'.

The colour theme stays throughout the front and back of the digipak, the dark black background makes it easy for the audience to focus on the songs. It puts people concentration on the songs so if they regonise or like a song they might buy the album. The way the songs are layed out shows the audiences exactly what they are getting on the album. The writing on the sides show the album so if the album is on its side on a shelf, it will still be easy to find, because of the bright red and white writing agaisnt the black background.

 The image on the front of the digipak is a midshot of a cat in a hat from a christmas cracker. The two OOs in door, look like they are making glasses for the cat, this is making his eyes stand out more. The artists name is the main writing on the cover, its cold and white so the writing stands out the 'O's' and 'C's' are thinner which makes the writing more interesting to look at. The name of the album is written smaller in the same font at the bottom with the o's from tourist and history in the same way as the name of the band. The white writing agasint the dark back ground

The font on the back on the CD is the same type of font as the front they use all the O's and C's in the same way, this is good as they are carrying on the same effect and same font. The layout make its easy to read and find what song you may want to listen to. The logo and production information is in row with the song titles which makes it look neat and simple but effetive. The colour sheme is opposite to the front cover but the black writing agasint the light grey back ground helps the writing stand out.

The background image on the front of the kings of leon album is pretty simple yet effective, in the image its a simple picture of some sort of island on the sea with two palm trees, the sun in the images looks as if it is going down for the night, which links to the name of the album 'Come around sun down' Most people assoitate sunshine with a warm sunny, beach resort which is what is being protrayed on the front of the album. The font is placed in the middle centre and the top and bottom, the band name and song title are both quite small fonts, but are in capitals and the white writing is bright agaisnt the background but lets the audience take more notice of the image. 

The back of the album, shows an long shot image of 4 peoples shadows, who the audience would persume to be the band, this could leave in audience in suspence.The background is the same background as the front but in this image the sun is rising and shining behide the band so is opposite to the sundown shown on the front. The song titles are placed top right of the album, the writing is quite small but again they have kept the same font and white writing as the front, which stands out agasint the background and lets people focus on the image. The colours thoughout the album are red, yellow and orange, these colours connoate sun and heat which is to do with the name of the album.

Institution

A record label is a brand and also  trademark which is linked with marketing music videos and songs.
The label controls,

• the manufacture
• marketing promotion
• copyright
• production nd distribution.

Major insitiutions.
Four big major record labels are:

• Sony BMG
• Universal music group. 
• EMI
• Warner music group.

These four labels represent most of the music sold, together they make up 75% of the music market.

Each of these record labels  have smaller labels, allowing them to specific genres labels, aswell as companies being in different places which makes it easier for them to distribute their products around the world.

We are going to aim at music video just to the UK, as its indie music we want it to play on channels that also play that type of music so it gets seen by the right audience.

MTV rocks plays similar music to our song, such as Florence and the machine and snow patrol the audience that listens to them artists is the audience we are targeting the music video at.

4 music is a music and entertainment channel which shows the latest music around but also has shows where they have interviews with artists and bands, so it would be good if we could get our music video on this channel as it would be a lot of publicity

MTV music offers all different types of music, it shows the weekly music charts and much more. MTV is one of the well known music channels so having our music video known to there viewers will be good, for people to get to know the band and song.

recording the shots.

In the October half term we started to record shots for our music video we managed to get at least half of the shots done but need to carry on throughout this week to get the rest of them done. Due to everyone being available to carry on record we have decided to finish our recording in the chirstmas half term holidays so through the time between that we are going to continue on with our research and digipak.

Risk assessment

Here is our risk assesment sheet, we identified where our nearest A&E is and this is situated in Selly Oak. We also identified hazards and the hazards and risks that could be involved in our shoot are

• Artists controlling props
• Eletricity, appliances

For the artist controlling props, the people at risks at the actors and one of the main risks is of them falling, we thought to control these measures to minimise the risks we should check the tripod is secure and check all actors know what they are doing with props.
The eletricity appliances, open a risk to everybody and the main risk identified is electricution, to minimise this risk we need to have all saftey checks done and make sure everything is plugged in right and is secure.

Theories

The narrative theory which I would say fits to our music video, is Torodov as in our music video with have a equilibrium where everyone is calm and getting along, we then have disruption where the arguing and cheating comes along and we also have a new equilibrium where its calm but things have changed for example the boy looking at a photo of him and her, yet they are not together. Although we used a non-linear narrative and our story is backwards we still have a beginning middle and end. 

Narrative theory.

There are different ways of consuming media

Primary media

• Choose to do something.
• Choose to watch it.
• Demands attention.

Secondary media

• Provides a background.
• Audience doing something else at the same time.

Tertiary media

• Texts that are consumed by audience which are almost unaware.
• Radios in shops.

I think our music video gets consumed as primary media by the audience as they are choosing to watch it and need to pay attention to understand what is going on. The digipack and tourposter is also primary/secondary media as people may choose to read and look at it yet others may not be as interested.

Effect models.

Hypodermic syringe theory-20s.

According to this theory media injects ideas and beliefs into the audience. There was fears that audiences will mimic and copy what they see through media, for example horror films.
This theory thinks that media has no consideration for a persons education, intelligence or experiences.

Two step flow theory-40-50s.

This theory researched the hypodermic theory and showed that people dont copy what they consume from media so a new theory was required. This theory believes we are more affected by media if we discuss it with others, our opinions and other peoples opinions affect our views on the media.

• Step one- See media
• Step two- Ask someones opinion.

Uses +Gratifications- 70s- Blumers + Kats.

According to this theory, we all have different uses for the media and we make choices over what we want to watch.

• Personal identity- using media for emotional and other interaction. E.g soap operas, family life. Finding yourself reflection in texts learning behaviour and values.
• Surveillance- Information which could be useful for living. E.g weather, financial news.
• Entertainment- Enjoyment, relation, fill the time.
• Diverson- Escape from everyday promblems and routine.

Reception Theory- 80s + 90s- Stuart Hall.

According to this theory individuals receive + interpret texts, the audiences individual circumstances for example, gender, class, age and ethnicity affect their way of reading.
Encoding/ decoding text is encoded by producers and decoded by the reader. Sometimes there are major differences between the two different readings of the same thing but the theory believes audiences can decode texts.

Preferred reading- is where the audience know that a film with shadows will be a scary film or a man with fangs is a vampire, they can decode the message.


I think our music video fits into the theory of Uses and Gratifications- Blumers and Kats, as audiences may may watch it for entertainment to enjoy the music video and to fill time and also they may watch it for personal identity as they may relate to the actors in it, as they may have experiences being in a relationship being cheated on.

Also the two step flow theory, as if people see our music video and talk about it to their friends it may change there opinion on it and see it in a different way.

Audience demographics

Demographic- Our music video is aimed at males and females aged between 16-25, there income can be average as the music video will be free on music channels but the album will be around £9-12. They dont have to have a top education as the video is pretty simple to follow and easy to understand whats happening.

 Audience profiles- My music video is aimed at all types of people but mainly middle class (groupB) as they can fit in the time to watch/ listen to the video as other busier working people might not be able to, also they will be able to afford items such as concert tickets and cds.7

Psychographic- The genre of our song is targeted for festival goers and people who enjoy listening to indie music.
Geographic-  My music video aimed at local and national people, people who live in the UK.

Recce

Here are our first reece shots of the bedroom and stairs where many of our shots will take place, we then came across some problems that meant we could not use this house to film in so we then decided to start our filming in this house...

This is our recce list of where we are going to film and when, also we wrote about how we would get there and if there are any power sockets and props we would need.

Animatics

The Animatic is a video created by using shots from our storyboard

We have made our Animatic so we know when, where and what shots are to be used in our actual music video, making the Animatic is a good because it allows you to get a rough idea how the music video is going to look like.

 It also allows you to see how long (seconds) its going to take between shots and if it fits in with the timing of the music.

Unfortunatly we were unable to upload our animatic.