Institution

A record label is a brand and also  trademark which is linked with marketing music videos and songs.
The label controls,

• the manufacture
• marketing promotion
• copyright
• production nd distribution.

Major insitiutions.
Four big major record labels are:

• Sony BMG
• Universal music group. 
• EMI
• Warner music group.

These four labels represent most of the music sold, together they make up 75% of the music market.

Each of these record labels  have smaller labels, allowing them to specific genres labels, aswell as companies being in different places which makes it easier for them to distribute their products around the world.

We are going to aim at music video just to the UK, as its indie music we want it to play on channels that also play that type of music so it gets seen by the right audience.

MTV rocks plays similar music to our song, such as Florence and the machine and snow patrol the audience that listens to them artists is the audience we are targeting the music video at.

4 music is a music and entertainment channel which shows the latest music around but also has shows where they have interviews with artists and bands, so it would be good if we could get our music video on this channel as it would be a lot of publicity

MTV music offers all different types of music, it shows the weekly music charts and much more. MTV is one of the well known music channels so having our music video known to there viewers will be good, for people to get to know the band and song.