Monday, 20 February 2012

How effective is the combination of your main and ancillary products?

Props and costumes-
The costumes worn in our music video fit with the genre of the band, the band are very indie and we have tried to make our actors in the video fit with this sterotype by dressing them in indie clothes in the video and our band on the CD, these will work well together as they will attract the right target audience.

I think our music video gets consumed as primary media by the audience, as they are choosing to wtach if and need to pay attention to understand what is going on. The digipack and tour poster is also primary/secondary media as people may choose to read and look at it yet others may not be as interested.

All of our fonts and colours on the digipack and poster are the same black and white theme and also with our video we used a black and white aswell so it all linked together.

Both our main and ancillary products have the same ideas (ideology), we wanted to get across the genre of our band and the music they play, so having clothes that represent the indie genre show this to the audience.

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