In what ways does your media product use, develop or challenge form and conventions of real media products?

Codes and conventions- Most music videos have elements of performance, they can be solely performance or include narrative.

In our video we challenged real media products as many videos include performance and show the artist/band members, but our video is only narrative in our video also it was a non-linear narrative as we wanted to tell the story backwards, we want to do this because we thought it would be interesting for the audience to watch.

Narrative and narrative theory  -Torodovs theory thinks that they is an equilibrium where everyone is calm theres disruption, someone realises the distruption and repairs it there is then a new equlibrium. In our video we used a non-linear narrative, which shows a backwards story, but we still show Torodovs theory in the video as we have a beginning middle and end, and it shows the couple getting along, then the distruption of finding out about the cheating we also have a new equilibrium where its calm but things have changed for example the boy looking at a photo of him and her, yet they are not together. We also have Strauss theory (Binary opposites) in our video as there is a boy and girl who are known as opposites yet our video challenges this as normally the boy is known to be the one cheating yet in our video it is the girl cheating, which a lot of people would expect.

Codes and conventions of music videos include voyeurism, in our video we shown voyeurism by watching the actors story. Videos are edited to the timing of the music, we edited the video to ensure the right clips work with the lyrics for example when it says 'im not saying it was your fault' we have them arguing.They have close up of the artist we challenged this a little bit because we didn't have close ups of artists, but had close ups of he actors in the video to show emotion of their facial expressions, to show the audience how their feeling which helps them understand the storyline better and have tracking shots to follow the action, for example in the actual kooks naive video, they track the girl through the night club to show where she is going, in our video we followed/tracked her walking to the road into the other boys house to show the audience that she was going to another boys house and had close ups of her face and her turning her head to show she was worried about being seen.

Digipak & Advert-

Cds use conventions such as

• Artists name
• Artists image
• Album name
• Barcode
• Songs
• Distribution and production logos

We used a black and white image, and this can challenge the conventions of a album as many indie cds use colour images. The album representing the whole genre/ band as is the poster, our poster doesnt have an image of the band on it but a guitar, so were letting the music speak for itself, as indie audiences arnt as obessed with the band but just want the music unlike pop fans, indie auidences may just want to know the music and go to the gigs, and if they wanted to know more about the band the CD can tell them that. We used forms of real media products such as keeping to a colour scheme throughout the digipack and tour poster as many real products use the same colour scheme and images from the cd to the tour poster to show the tour is for that certain album. We used the same font on the CD cover and poster, its big and bold so it would stand out and its easy for people to read, its quite edgy so makes it interesting.